What can a Promotional Video do for you?
1. Control the Narrative and Tell Your Story: Promotional Videos can help your company by providing an engaging way for your organization to showcase its products, services, philanthropy, people, and more. Twenty-five percent of consumers say they lose interest in a website if there’s no video on it.
2. Increase Sales: Videos provide a way for visitors to absorb more content in a more engaging way. Visitors are 64% more likely to buy a product after they have viewed a video.
3. Increase Visibility: Did you know that the second ranked search engine after Google is YouTube? People aren't just using the platform to watch cat videos. They're researching products, learning about services, and watching HOW TOs. When leveraged correctly, this can provide an extremely powerful tool in the promotion of your organization.
Still need convincing? Here are some helpful statistics:
· Including a video on your landing page can increase conversion rates by 80%.
· Companies using video see 41% more web traffic from searches than non-users.
· YouTube reaches more US adults ages 18-34 than any cable network.
· Video in an email leads to 200-300% increase in click-through rates.
· Facebook generates 8 billion video views on average per day.
· 90% of users report that product videos are helpful in the decision process.
· Social video generates 1200% more shares than images and text combined.
· 80% of users recall a video ad they'd seen in the past 30 days.